The small print, in plain English

Privacy, cookies & terms


This page covers how Airport Coaches handles your personal data on airportcoaches.co.uk, on our coach and minibus websites for each airport, and on our booking pages at booking.airportcoaches.co.uk; which cookies these websites use; and the terms on which we arrange group airport transfers. Questions about any of it are welcome at [email protected].

Last updated: 26 September 2026

Privacy policy

Who we are

Airport Coaches is a UK brokerage arranging group coach transfers to and from UK airports. We act as the booking intermediary between you (the group organiser) and the licensed transport operators who carry out the journeys. For the purposes of UK data protection law (UK GDPR and the Data Protection Act 2018), Airport Coaches is the data controller for the personal data collected through this website. You can contact us about data matters at [email protected].

These sites are run by THECOACHCOMPANY.CO.UK LTD, registered in England and Wales, company number 13400227. Registered office: 16a Chapmans Yard, Elton Way, Watford, Hertfordshire WD25 8HB.

What we collect and why

Quote form data. When you request a quote, the form asks for your name, email address, phone number and the details of the journey — pick-up and drop-off locations, dates and times, group size and any notes you add (which may include flight numbers or requirements specific to your group). This data is submitted to our quote-management system (ECM), which we use to prepare your quote, respond to you and manage any resulting booking. The lawful basis is taking steps at your request prior to entering into a contract, and performing that contract once you book.

Email enquiries. If you email us directly, we hold your message and contact details for as long as needed to deal with the enquiry and any booking that follows.

Technical data. This website is delivered through Cloudflare, which processes visitor IP addresses and request data to route traffic and protect the site from abuse. We do not use this data to identify you personally.

Advertising measurement (Google Ads). We advertise with Google Ads. When you reach one of our websites by clicking one of our Google ads, Google adds a click reference to the web address. If you have accepted advertising cookies and then ask us for a quote, we send Google that click reference, the date and time of your request and our quote number, so we can see which of our ads lead to enquiries. We do not send your name, email address, phone number, trip details or anything else you tell us. The lawful basis is your consent, which you can withdraw at any time. Google may process this information outside the UK, including in the United States. Google’s Privacy Policy is at https://policies.google.com/privacy, and you can manage the ads Google shows you at https://adssettings.google.com.

Calls from our ads. If you phone us from one of our Google ads, Google connects the call through a forwarding number and tells us the call’s time, length and the caller’s area code, so we can see which ads lead to calls. We do not receive your full phone number this way. The lawful basis is our legitimate interest in knowing which of our ads work.

Who we share it with

We share journey and contact details with the licensed transport operator assigned to your booking — they need them to carry out the transfer. Your data is also processed by the service providers that run this site and our quote system: our web hosting provider, our quote-management system (ECM) and Cloudflare. Google (Google Analytics and Google Ads) and Microsoft (Clarity) receive information about how our websites are used, as described under Cookies and in the advertising measurement paragraph above; they may process it outside the UK, including in the United States. We do not sell personal data, and we do not share it with anyone else unless the law requires it.

How long we keep it

Quote enquiries that do not become bookings are kept for a reasonable period so we can respond to follow-up questions, then deleted. Booking records are kept for as long as needed for accounting, insurance and legal purposes, then deleted or anonymised.

Your rights

Under UK GDPR you can ask us for a copy of the personal data we hold about you, ask us to correct it, ask us to delete it, object to or restrict our processing of it, and ask for it in a portable format. Email [email protected] and we will respond within one month. If you are unhappy with how we handle your data, you have the right to complain to the Information Commissioner’s Office (ico.org.uk).

Cookies

Analytics and advertising cookies stay off unless you say yes in our cookie banner. You can change your choice at any time with the Cookie settings link at the foot of every page, and we ask again after 6 months.

  • Strictly necessary (always on). Cloudflare security cookies such as __cf_bm (about 30 minutes). ac_consent, which remembers your cookie choice (6 months). ecm_query_string (kept in your browser’s storage rather than as a cookie), which keeps the campaign link you arrived from (and, only if you said yes to advertising measurement, the Google ad reference) so it can go with your quote (12 hours).
  • Analytics (only with your yes). Google Analytics (_ga and _ga_*, up to 2 years) and Microsoft Clarity (_clck, 1 year; _clsk, 1 day) show us which pages are used and where people leave a form. Clarity also records how visitors move around and click on our pages.
  • Advertising measurement (only with your yes). Google Ads cookies (_gcl_*, 90 days) record that you came from one of our ads.
  • Visit counts without cookies. Matomo counts visits and pages on our own analytics server, without cookies. It stays on unless you switch it off in Cookie settings.

You can also block or delete cookies in your browser settings; the quote form needs its functional cookies, but you can always email us instead.

Terms of service

Our role

Airport Coaches acts as a booking agent: we arrange group coach transfers on your behalf with licensed, insured transport operators. The transport service itself is performed by the operator assigned to your booking. We choose operators carefully and remain your single point of contact throughout, but the carriage of passengers is subject to the operator’s licence and insurance.

Quotes and bookings

Quotes are firm for the journey described in your enquiry and are based on the group size, luggage, dates, times and locations you give us. Material changes — more passengers, extra stops, different dates — may change the price; we will always tell you before you commit. A booking exists only once we have confirmed it to you in writing. Payment terms, and any deposit required, are set out in your written confirmation.

Changes and cancellations

Tell your coordinator about changes as early as you can — most can be absorbed without fuss. Cancellation terms, including any charges that apply close to the travel date, are stated in your written booking confirmation. Where a flight delay is the cause, our flight monitoring means the transfer adjusts automatically — that is the point of the service.

Your responsibilities

You are responsible for the accuracy of the details you give us — passenger numbers, luggage, flight numbers, contact details — and for ensuring the group is ready at the agreed meeting point. Passengers must wear the seatbelts provided and follow the driver’s reasonable instructions. The organiser named on the booking is our point of contact for the group.

Liability

Nothing in these terms limits liability for death or personal injury caused by negligence, or any other liability that cannot lawfully be limited. Beyond that, our liability as booking agent is limited to the value of the booking. We are not liable for losses caused by events outside our or the operator’s reasonable control, such as extreme weather, road closures or airport disruption — though our job, and our record, is managing exactly those situations so your group still gets where it is going.

General

These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction over any dispute. If any part of these terms is found unenforceable, the rest remain in force. We may update this page from time to time; the date at the top tells you when it last changed.